I am really impressed about the adverting strategy of the Coca-cola. It is so successful that it has created a concept around world that dringking coca-cola will bring you happiness and youth. It is really fantistic, I think. In some pictures, I noticed that a woman is holing a bottle of coke and she really enjoys drinking coke. These women have something in common. They all look pretty and young. When women consumers see these pictures, I am sure that they will have such feelings that it is coke-cola that makes them become so beautiful and young and beauty and youth are two things that most women dream of achieving. So it is really a good strategy to women consumers.
The most wise aspect I think coca-cola has done is that they do not tell you that drinking coke can keep you happy and young directly. If it were told directly, it would be a completely failure because everyone knows that it is nonsense and thus becomes disgusted about coke. In opposite way, it conveys the information through pictures and films and lets you agree with their ideas gradually. It get his goal through different ways and it has been proved that it really works. Do you think it is more wiser and efficient than some Chinese advertising strategies, such as the disgusting Nao Bai Jin, and Heng Yuan Xiang?
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