Tuesday, July 19, 2011

The advertising practices of Coca-Cola




I’d like to take about the advertising practices of Coca-Cola.Inside the magnificent building of the World of Coca-Cola, there’re numerous pieces of ads hanging on the walls as well as appearing on the screen. After we step into each hall, a vivid presentation introducing history about coca-cola will take place on time. And it also prepares a 4D film concerning coca for us visitors. At last, it’s free for us to enjoy different types of coca, along with all the products of coca-cola company. In my opinion, this part makes us feel coca-cola company is generous and the coca itself is popular around the world. To some extent, it also belongs to a kind of advertisement.From my point of view, the advertising is very successful all over the world. Especially in the US, it stands for hope and happiness. This seems senseless, but in fact every American agrees with this point. If they feel tired or gloomy, just a cup of coca-cola works well, which helps refresh them. We all know that the magical phenomenon results from the advertisement. Because it has persuaded people to believe the coca has an amazing effect since long before. Also, it has made drinking coca a habit for large quantities of people for quite a few years. Some people would rather drink coca than drink water. There’s a fact that although the food all over the world varies from one place to another, coca-cola tastes always the same.All in all, coca-cola really pays through the nose for advertisement. As a result, we can easily arrive at a conclusion that the advertising of Coca-Cola is really perfect!

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