Thursday, July 28, 2011

The impact of Coca-Cola on Atlanta

The impact of Coca-Cola on Atlanta

As the original place where Coca-Cola was born, Atlanta is sure to be influenced by Coca-Cola a lot.

During this trip,I've seen so many impacts of Coca-Cola on Atlanta. On our way to the center of Atlanta, we've seen another skyscraper which has a huge Coca-Cola logo on it. I think that is another base of Coca-Cola in Atlanta. We also passed some bulletins which serve for commercial use by Coca-Cola. There are just plenty of Coca-Cola logos everywhere in Atlanta. I think Coca-Cola has already become part of people's life in Atlanta, which is irreplaceable.

When we got into the center of Coca-Cola, I was deeply moved by the hospitality of the staff there. I also saw a lot of native residents from Atlanta. Even though they have already been to the center of Coca-Cola for some times, they are still visiting it with great passion. I think that reflects the impact of Coca-Cola on Atlanta very well. People always have endless passion for Coca-Cola, even if they are already so familiar with it.

Another aspect that serves as an example would be Coca-Cola's availability in almost every restaurant in Atlanta. In China, we have almost the same popularity for Pepsi-Cola and Coca-Cola. However, in Atlanta, wherever we go, we will find Coca-Cola. Pepsi is just so rare that I only find it at one restaurants--Arby's. That's very interesting and also understandable. People in Atlanta just love Coca-Cola so much.

Then what is the cause for such popularity? I think there are two reasons. For one thing, Atlanta is where Coca-Cola was born. People here certainly will support their own brand. For another, Coca-Cola is so good at advertising. The use of Santa Claus and polar bears in its advertisements is so wonderful.

Honestly, I’ve also become a fan of Coca-Cola now.

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