The advertisement of Coca-cola

According to a survey conducted in 20th century, the most popular three word in the world are "God","She", and "Coke". The fact is that after we adopted the "open policy" to the foreign countries, one of the most popular thing which never be rejected is the Coke. The Coke story begins in Atlanta, Georgia on May 8, 1886, when a pharmacist called Dr John Smith Pemberton first mixed Coca-Cola in his back yard. For more than one hundred years people have refreshed themselves by this amazing drink.

It is said by someone that the history of Coke is the history of its advertising. The advertisment of Coca-cola is so success that it became such a potent symbol of American society. In the world of Coca-cola, I watched the movie about the advertisement from different countries in the world. These advertisements always focus on the innovation as well as the daily life or the culture of the particular country. For example, the advertisement in China during the Olympic games period uses red to be the theme which is the common characteristic of Coke and China. It is a brilliant idea since Chinese people are more likely to be attracts by red and it is easier to impressed consumers with Coke's brand.