I believe there must be something makes people believe. If there are no related facts, what can people believe and what can be the fundamental elements to create the religion and make other people believe?
In my opinion, people start with the materialism. Because something people cannot explain appeared, when they tried to explain these facts, some prediction or something other in mind happened, and these spiritual things in mind and the original facts together made people believe, furthermore, some thoughts got spread and became religious.
But there still one problem for me about my own explanation of believe, why people tried to explain the things they don’t know. Maybe fear made people want to know the facts thoroughly to protect them from the dark side of the facts. On the other hand, maybe curiosity made it so. However, I think people will never stop getting points they don’t understand if they never stop exploring, and that is also why thoughts never disappear.
Personally, I believe things always have two sides, one is spiritual, and relatively, the other side is material. We live in both side, because we can never refuse the stuff in mind as well as the thing really can touch to appear in our life. Whatever the idealism or the materialism, things made with touchable particles and things come from the mind both really exist. We have to coordinate the two sides to support our material body and mind to be strong enough to survive.
Well, I am just writing what come to me when I think about the word believe. In fact sometimes even I don’t know what I am thinking or doing. However, no matter what to do, make feelings easy and happy are the most important thing in the life, I think.
Wednesday, July 27, 2011
Trip to The World of Coca Cola
Last Wednesday we had a wonderful trip to the World of Coca Cola. This trip reminded me of a similar experience. Many years ago, I used to visit a Pepsi producing plant where I knew how a bottle of soda pop is produced, however, that place is just a plant and didn’t left me a strong impression. On the contract, the World of coca cola is kind of like an indoor amusement park. The tour guides there are full of passion while they were taking photos for us as well as doing explanations to us which I think is a good way of advertising. I’ve found many new ideas in the World of Coca Cola such as the 4D film and having a collection of all flavors for people to taste. Coca Cola has a history of 125 years, the taste doesn’t change while the idea of advertising always change, maybe that’s why people are not fed up of it. During the visiting, what attract me are the variety brands Coca Cola has and the variety flavors it has created all over the world. I’m interested in how those flavors are created and what the inspirations are.
What’s more, I don’t think drinking soda pop benefits our health no matter what it contains and I consider water the best. Therefore I seldom buy them. Definitely I don’t mind tasting so many kinds of flavors. It’s absolutely a new and fancy experience.
What’s more, I don’t think drinking soda pop benefits our health no matter what it contains and I consider water the best. Therefore I seldom buy them. Definitely I don’t mind tasting so many kinds of flavors. It’s absolutely a new and fancy experience.
Tuesday, July 26, 2011
The impact of Coca-Cola on Atlanta
Coca-Cola is such a brand that has been popular all around the world for years, and I know it since I was a little girl.
It has done very good job in show itself to the whole world. Of course, it brings lots of advantages to the Atlanta, the United States.
Firstly, it creates the profit, huge profit, which makes great contribution to the industrial development of the Atlanta. To say it clearly, its huge production needs lots of original materials, the machine to make cola, the workers who disperse from the making department to the advertising and selling department. Those mean it will be a big power to push other fields of the Atlanta, undoubtedly.
Besides the process of the production, the entertainment brought by the Coca-Cola also makes sense. Every year millions of the tourists come to Atlanta to see the world Coca-Cola. As a result, it brings more profit, as the tourists will buy many souvenirs and every other thing they do is a good way to help bring profit.
In a word, the Coca-Cola makes the Atlanta a better city.
The trip to the world of Coca-cola
The trip to the World of Coca-Cola is so interesting that leave me a very deep impress in my memory.
As we enter the building, we saw a large screen advertising cartoon movie. To my surprise, at the end of the movie, the screen pulled up, a door to the center of the building apeared in front of us, once behind the screen.
The flavors of the Coca-Cola drink that I noticed were about 50 kinds. I drink every flavor for only a little so that I taste all kinds of the drink. Some of them taste really good, but some make me very uncomfortable.
The 4D short movie is also an impressive part of the fantasy trip to the World of Coca-Cola. It’s really amazing that I can feel I am just in the right place in the movie.
I love the World of Coca-Cola.
As we enter the building, we saw a large screen advertising cartoon movie. To my surprise, at the end of the movie, the screen pulled up, a door to the center of the building apeared in front of us, once behind the screen.
The flavors of the Coca-Cola drink that I noticed were about 50 kinds. I drink every flavor for only a little so that I taste all kinds of the drink. Some of them taste really good, but some make me very uncomfortable.
The 4D short movie is also an impressive part of the fantasy trip to the World of Coca-Cola. It’s really amazing that I can feel I am just in the right place in the movie.
I love the World of Coca-Cola.
The advertisement of Coca-cola
According to a survey conducted in 20th century, the most popular three word in the world are "God","She", and "Coke". The fact is that after we adopted the "open policy" to the foreign countries, one of the most popular thing which never be rejected is the Coke. The Coke story begins in Atlanta, Georgia on May 8, 1886, when a pharmacist called Dr John Smith Pemberton first mixed Coca-Cola in his back yard. For more than one hundred years people have refreshed themselves by this amazing drink.
It is said by someone that the history of Coke is the history of its advertising. The advertisment of Coca-cola is so success that it became such a potent symbol of American society. In the world of Coca-cola, I watched the movie about the advertisement from different countries in the world. These advertisements always focus on the innovation as well as the daily life or the culture of the particular country. For example, the advertisement in China during the Olympic games period uses red to be the theme which is the common characteristic of Coke and China. It is a brilliant idea since Chinese people are more likely to be attracts by red and it is easier to impressed consumers with Coke's brand.
It is said by someone that the history of Coke is the history of its advertising. The advertisment of Coca-cola is so success that it became such a potent symbol of American society. In the world of Coca-cola, I watched the movie about the advertisement from different countries in the world. These advertisements always focus on the innovation as well as the daily life or the culture of the particular country. For example, the advertisement in China during the Olympic games period uses red to be the theme which is the common characteristic of Coke and China. It is a brilliant idea since Chinese people are more likely to be attracts by red and it is easier to impressed consumers with Coke's brand.
Monday, July 25, 2011
Pro Sports: some thoughts about sports between China and America
America is always the strongest country in sports. However, in 2008 Olympic Games, China overtook America and ranked the first in the golden medal list. Does it mean China's sports competitiveness has surpassed America? Well, in recent years China did make prominent progress in sports thanks to its endeavor on that. I am also very proud of our country's great achievement in sports. But in my opinion, there is still a big gap in sports between China and America. Although China won the most golden medals, these medals were mainly distributed in gymnastics, diving and some small items. In Olympics, track and field, swimming, basketball, football are the dominated sports items which can represent a country's sports competitiveness most, but China made few breakthroughs in these items while America did perfect jobs. So China still has a long way to go before becoming a strong country in sports.
I also want to talk about the different cultivating ways of athletes between China and America. In China, athletes began training when they were very young. They exercise every day and most of them do not take much knowledge course. All the skill they own is sports. Most of them do not have a good life. They have to exercise day and night and get poorly paid. When they retire, many cannot even make a living since they have not received sufficient education and have no diplomas. They can hardly create a successful career unless they make great achievements and become famous stars. However, in America, the situation is quite different. Most athletes have college degrees and they might begin training very late. They usually take up sports in high school or university and if they perform well they can choose it as their career. If they find themself difficult in that sports items, they can quit and do other things. Sports is just part of their life not all. It's hard to say whether this kind of cultivating way is good or not. Maybe it is good for athletes' personal development but not helpful to the country's sports development since it is not so strict. Or maybe it is a good cultivating way because athletes can be better qulified through education and they can be more competitive in the sports games.
I think China should learn experience in developing sports from the US in order to become a strong country in sports. We still have many big items such as football, swimming, track and field that need breakthroughs. So it's a long way to go. I hope China will become stronger and stronger in sports in the near future.
Saturday, July 23, 2011
New Advertising Practices of Coca Cola--about "Happiness"
The trip to the World of Coca-Cola was really unforgettable. What impressed me most is the theme of the Coca-Cola company, that is, happiness. Why could this beverage company be so successful and why could this kind of magic beverage be so attractive around the world? Perhaps the advertising does influence people a lot to choose Coca Cola, which could bring “happiness” according to the slogan on the bottle.
Nowadays, the competition between companies has become more furious than ever before. What kind of advertisement attracts people mostly? What kind of company culture in Coca-Cola affects the prospect of the whole beverage industry? After my trip to the World of Coca Cola, I got partly of the answer. It puts much of the emphasis on people’s sense of self-identity, at the same time, Coca Cola company are trying to influence people’s sense of happiness by adding this element into their advertising practice. When visitors entered the World of Coca Cola, there would be an film called” "Happiness Factory” showed to them. The plot of the animation centers on the creation of a chilled Coke bottle . The animal characters are so cute and smart, which really brought us a lot of fun and happiness. The concept of “Happiness” are now spreading around the world and even gradually becoming a represent of culture of Coca Cola company. In 2009, the "Open Happiness" slogan spread globally. It could be seen in stores, on billboards, in TV spots and printed advertising along with digital and music components.
I googled some information about the slogan history of the company. It would not be difficult to find that this company emphasize on providing people with fresh and happy feelings when drinking this beverage. The magic efficiency is perhaps not due to the ingredient of cola, but rather the powerful influence of advertisement.
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