American Belief in Movie

On this world the movie made by Hollywood play two roles, it is not only the entertainment of people with different colors of skin or races or beliefs but also the carrier of American spirit and the object of values. Therefore,when watching an American movie, our eyes, firstly focus on "America", the second concern is the "movie".

Ordinary Americans can find the most general also the most ideal and life code in their mind are courage, optimism, integrity, democracy and etc. But in my opinion, other than these moral standards abided by most people, the American belief has a unique things exist, this is persistence which is almost to the stubborn.

In the movie "ferrest Gump", although he was not born as healthy as other kids, but he never give up what he did. He keeps running, ran into the rugby team, ran into the university, and ran into the degree. In the Vietnam war , he ran back to his life, and ran back to the honor and friendship. This persistence inspired American belief and was worship by Americans.

The comment of My Thoughts About Belief

I have no idea why I can't post the comment under that essay, so I post it here.

I think the examples of the essay are good. For instance, the families in the remote area in China just chase for staying in big cities, they keep a blind eye on the fierce competition in those cities. When those coming from poor areas work in big cities, they always get stuck into many sorts of difficulties they have never thought about. Life to them seems very tense and knotty. So it's necessary to face the reality and know better of the society in case falling into trouble.

Thoughts about belief

Everybody has his own beliefs, some of them accord with the reality, while some just run far away from it. It’s of vital importance whether our beliefs are realistic or not.
Take a funny story for example, once there was a lazy man who had a strong belief that he could dig a huge bucket of gold. Then he kept on digging without doing other work no matter what other people say to him. Then day after day he became poorer and weaker. Of course he dug out nothing but branches and stones. One day, after digging for too long hours, he fell into the hole and died, it’s clear to us that all he had done was digging a tomb for himself. So from this story we can see the importance of having correct reliefs.
From my standpoint of view, setting up a goal in the long run is the reflection of belief. Since only having an idea about fighting for the future is not enough. We should put the idea into practice by making plans in details. For instance, I’d like to do some scientific researches in the future on chemistry. It’s too hard for those without much special knowledge to achieve this goal. So I study very hard all the time so that I smoothly attend a key university which is famous for chemical engineering in my country-China. And now, since I have interest in chemistry, and my major is just that, it seems I have moved a step towards my dream. My belief about success is everyone can succeed if he tries his best and wouldn’t easily surrender to the difficulties he meets.
All in all, keep a correct belief in mind and set up goals for it, you can’t miss the chance for success in the road of life. Just struggle for it!

My thoughts about belief

In my opinion, religion is a specific kind of belief and it is included in the region of belief. Nearly all the things in the religion can not be proved or seen by the people around the world, but people still try to be loyal to the tenets , the words by their religionous leaders. Just like what I have said on the class, in some religions, poeple are told that if they do something good when they are alive in the world and you will go to paradise after death. Itself is quite weird, because nobody has ever seen the paradise, but these loyal people still stick to these tenets.

Maybe religion is a kind of belief that may has something to do with the God. However, normal belief is quite common in our daily life. The belief is in our mind and we do what exactly what the belief requires to do and always hope to get what the belief has promised to give us. For instance, children in remote area of China are always told to study hard and try best to be admitted in some famous universities in big cities like Shanghai, Beijing, and then you will find a job in the big cities and stay there to have a more comfortable life that is much better than the miserable and poor life in the remote area. This is just the belief that exists in millions of teenagers in these backward area, and they stick to it and pay their efforts without hesitation. When they finally pay whatever they can and ask for the belief to make his promise, the Mr belief says that I am a wrong belif, and I can never give you what you originally want, because job competition has bacome so firece that it is hard for these children to find a job in big cities and the price of apartments is so high that it may take their lifetime to purchase them. It is so pathetic... Being rebelled by one's belief can be some kind of the most cruel things in the world. The pain brought about by it can hardly be measured by money and energy. Someone lose heart for good after they are rebelled by belief, Some still keep going and sticks to their original belief, others change their belief and went fighting with the new belief. Life is just like a gambol, and belief is just your stake and you go gambol with the reality and objectivity. Someone is the winner because he always make his belief closer to reality, while someone owed a huge debt to the reality, for he is always make his belief far away from the truth and the ability that he has. What kind of people do you want to be? Winner or loser?

My view about belief

I always think belief is a good thing， though I am not a man with much belief. I think belief can be very helpful in three ways.
First, belief can be the pushing power that makes us moving forward. When people have strong belief, they won't easily give up doing the things they believe in. It is belief that makes them perseverant. Whenever we are stuck in a tough situation, when we think of our belief, we will be energetic again, and find a way to make it.
Second, belief can set limits on our behavior. We won't do anything bad which contradict with our belief unscrupulously. Otherwise, we will betray our belief. That is probably the reason why people who have religion are doing charity all over the world.
Last but not least, belief can bring people together. When two people have similar beliefs, they usually will become friends. Belief is like a bridge, which can turn two strangers into intimate friends.
What I wonder about belief is that what is the view of Americans. I thought every American has a religion, is that true?
I hope my questions can be answered in the last class, thanks!

The impact of Coca-Cola on Atlanta

The impact of Coca-Cola on Atlanta

As the original place where Coca-Cola was born, Atlanta is sure to be influenced by Coca-Cola a lot.

During this trip，I've seen so many impacts of Coca-Cola on Atlanta. On our way to the center of Atlanta, we've seen another skyscraper which has a huge Coca-Cola logo on it. I think that is another base of Coca-Cola in Atlanta. We also passed some bulletins which serve for commercial use by Coca-Cola. There are just plenty of Coca-Cola logos everywhere in Atlanta. I think Coca-Cola has already become part of people's life in Atlanta, which is irreplaceable.

When we got into the center of Coca-Cola, I was deeply moved by the hospitality of the staff there. I also saw a lot of native residents from Atlanta. Even though they have already been to the center of Coca-Cola for some times, they are still visiting it with great passion. I think that reflects the impact of Coca-Cola on Atlanta very well. People always have endless passion for Coca-Cola, even if they are already so familiar with it.

Another aspect that serves as an example would be Coca-Cola's availability in almost every restaurant in Atlanta. In China, we have almost the same popularity for Pepsi-Cola and Coca-Cola. However, in Atlanta, wherever we go, we will find Coca-Cola. Pepsi is just so rare that I only find it at one restaurants--Arby's. That's very interesting and also understandable. People in Atlanta just love Coca-Cola so much.

Then what is the cause for such popularity? I think there are two reasons. For one thing, Atlanta is where Coca-Cola was born. People here certainly will support their own brand. For another, Coca-Cola is so good at advertising. The use of Santa Claus and polar bears in its advertisements is so wonderful.

Honestly, I’ve also become a fan of Coca-Cola now.

My opinions about belief and science

When comes to terms with belief, we all may feel mysterious about it. However, I do think that everyone live in this world has his or her own belief, because of the life he(or she) had experienced he had his own style of life and established his own character, so, although we may find someone we dislike or even hate, we should treat him with respect.

Belief is a kind of thing that born in a person's heart, a person have the determination to work hard, achieve his dreams and even do what he had ever promised just because of his belief . Belief is one of the most important things in the human society, only because of its existence can we feel warm in this society and the sunshine of humanity. Besides, the most confirmed belief builds the religion, which can even make people willing to scarify their lives in order to implements their dreams or believes. But what about science? In fact, science is a branch have the equal position to belief, whose job is to explain the essence in this world, it's independent but has closely connection to the belief. However, what is currently happening is that the high tech is pushing people into a dangerous region at where people only think of money and themselves, they become selfish and confused and don't know what they are pursuing for in their lives. From my view point, science should be something make this society better and warmer instead of something destroy the peace and harmony of this society.

What I think the relation between belief and science is that they are both important to this world, for science can make our physical lives better and belief can give us the direction to going further. We should try to focus more on our believes in this high tech but confusing society, I believe we can still establish a warmer society full of happiness.

Thoughts and Facts about Believe

I believe there must be something makes people believe. If there are no related facts, what can people believe and what can be the fundamental elements to create the religion and make other people believe?
In my opinion, people start with the materialism. Because something people cannot explain appeared, when they tried to explain these facts, some prediction or something other in mind happened, and these spiritual things in mind and the original facts together made people believe, furthermore, some thoughts got spread and became religious.
But there still one problem for me about my own explanation of believe, why people tried to explain the things they don’t know. Maybe fear made people want to know the facts thoroughly to protect them from the dark side of the facts. On the other hand, maybe curiosity made it so. However, I think people will never stop getting points they don’t understand if they never stop exploring, and that is also why thoughts never disappear.
Personally, I believe things always have two sides, one is spiritual, and relatively, the other side is material. We live in both side, because we can never refuse the stuff in mind as well as the thing really can touch to appear in our life. Whatever the idealism or the materialism, things made with touchable particles and things come from the mind both really exist. We have to coordinate the two sides to support our material body and mind to be strong enough to survive.
Well, I am just writing what come to me when I think about the word believe. In fact sometimes even I don’t know what I am thinking or doing. However, no matter what to do, make feelings easy and happy are the most important thing in the life, I think.

Trip to The World of Coca Cola

Last Wednesday we had a wonderful trip to the World of Coca Cola. This trip reminded me of a similar experience. Many years ago, I used to visit a Pepsi producing plant where I knew how a bottle of soda pop is produced, however, that place is just a plant and didn’t left me a strong impression. On the contract, the World of coca cola is kind of like an indoor amusement park. The tour guides there are full of passion while they were taking photos for us as well as doing explanations to us which I think is a good way of advertising. I’ve found many new ideas in the World of Coca Cola such as the 4D film and having a collection of all flavors for people to taste. Coca Cola has a history of 125 years, the taste doesn’t change while the idea of advertising always change, maybe that’s why people are not fed up of it. During the visiting, what attract me are the variety brands Coca Cola has and the variety flavors it has created all over the world. I’m interested in how those flavors are created and what the inspirations are.
What’s more, I don’t think drinking soda pop benefits our health no matter what it contains and I consider water the best. Therefore I seldom buy them. Definitely I don’t mind tasting so many kinds of flavors. It’s absolutely a new and fancy experience.

The impact of Coca-Cola on Atlanta

Coca-Cola is such a brand that has been popular all around the world for years, and I know it since I was a little girl.

It has done very good job in show itself to the whole world. Of course, it brings lots of advantages to the Atlanta, the United States.

Firstly, it creates the profit, huge profit, which makes great contribution to the industrial development of the Atlanta. To say it clearly, its huge production needs lots of original materials, the machine to make cola, the workers who disperse from the making department to the advertising and selling department. Those mean it will be a big power to push other fields of the Atlanta, undoubtedly.

Besides the process of the production, the entertainment brought by the Coca-Cola also makes sense. Every year millions of the tourists come to Atlanta to see the world Coca-Cola. As a result, it brings more profit, as the tourists will buy many souvenirs and every other thing they do is a good way to help bring profit.

In a word, the Coca-Cola makes the Atlanta a better city.

The trip to the world of Coca-cola

The trip to the World of Coca-Cola is so interesting that leave me a very deep impress in my memory.

As we enter the building, we saw a large screen advertising cartoon movie. To my surprise, at the end of the movie, the screen pulled up, a door to the center of the building apeared in front of us, once behind the screen.

The flavors of the Coca-Cola drink that I noticed were about 50 kinds. I drink every flavor for only a little so that I taste all kinds of the drink. Some of them taste really good, but some make me very uncomfortable.

The 4D short movie is also an impressive part of the fantasy trip to the World of Coca-Cola. It’s really amazing that I can feel I am just in the right place in the movie.

I love the World of Coca-Cola.

The advertisement of Coca-cola

According to a survey conducted in 20th century, the most popular three word in the world are "God","She", and "Coke". The fact is that after we adopted the "open policy" to the foreign countries, one of the most popular thing which never be rejected is the Coke. The Coke story begins in Atlanta, Georgia on May 8, 1886, when a pharmacist called Dr John Smith Pemberton first mixed Coca-Cola in his back yard. For more than one hundred years people have refreshed themselves by this amazing drink.

It is said by someone that the history of Coke is the history of its advertising. The advertisment of Coca-cola is so success that it became such a potent symbol of American society. In the world of Coca-cola, I watched the movie about the advertisement from different countries in the world. These advertisements always focus on the innovation as well as the daily life or the culture of the particular country. For example, the advertisement in China during the Olympic games period uses red to be the theme which is the common characteristic of Coke and China. It is a brilliant idea since Chinese people are more likely to be attracts by red and it is easier to impressed consumers with Coke's brand.

Pro Sports: some thoughts about sports between China and America

America is always the strongest country in sports. However, in 2008 Olympic Games, China overtook America and ranked the first in the golden medal list. Does it mean China's sports competitiveness has surpassed America? Well, in recent years China did make prominent progress in sports thanks to its endeavor on that. I am also very proud of our country's great achievement in sports. But in my opinion, there is still a big gap in sports between China and America. Although China won the most golden medals, these medals were mainly distributed in gymnastics, diving and some small items. In Olympics, track and field, swimming, basketball, football are the dominated sports items which can represent a country's sports competitiveness most, but China made few breakthroughs in these items while America did perfect jobs. So China still has a long way to go before becoming a strong country in sports.

I also want to talk about the different cultivating ways of athletes between China and America. In China, athletes began training when they were very young. They exercise every day and most of them do not take much knowledge course. All the skill they own is sports. Most of them do not have a good life. They have to exercise day and night and get poorly paid. When they retire, many cannot even make a living since they have not received sufficient education and have no diplomas. They can hardly create a successful career unless they make great achievements and become famous stars. However, in America, the situation is quite different. Most athletes have college degrees and they might begin training very late. They usually take up sports in high school or university and if they perform well they can choose it as their career. If they find themself difficult in that sports items, they can quit and do other things. Sports is just part of their life not all. It's hard to say whether this kind of cultivating way is good or not. Maybe it is good for athletes' personal development but not helpful to the country's sports development since it is not so strict. Or maybe it is a good cultivating way because athletes can be better qulified through education and they can be more competitive in the sports games.

I think China should learn experience in developing sports from the US in order to become a strong country in sports. We still have many big items such as football, swimming, track and field that need breakthroughs. So it's a long way to go. I hope China will become stronger and stronger in sports in the near future.

New Advertising Practices of Coca Cola--about "Happiness"

The trip to the World of Coca-Cola was really unforgettable. What impressed me most is the theme of the Coca-Cola company, that is, happiness. Why could this beverage company be so successful and why could this kind of magic beverage be so attractive around the world? Perhaps the advertising does influence people a lot to choose Coca Cola, which could bring “happiness” according to the slogan on the bottle.

Nowadays, the competition between companies has become more furious than ever before. What kind of advertisement attracts people mostly? What kind of company culture in Coca-Cola affects the prospect of the whole beverage industry? After my trip to the World of Coca Cola, I got partly of the answer. It puts much of the emphasis on people’s sense of self-identity, at the same time, Coca Cola company are trying to influence people’s sense of happiness by adding this element into their advertising practice. When visitors entered the World of Coca Cola, there would be an film called” "Happiness Factory” showed to them. The plot of the animation centers on the creation of a chilled Coke bottle . The animal characters are so cute and smart, which really brought us a lot of fun and happiness. The concept of “Happiness” are now spreading around the world and even gradually becoming a represent of culture of Coca Cola company. In 2009, the "Open Happiness" slogan spread globally. It could be seen in stores, on billboards, in TV spots and printed advertising along with digital and music components.


I googled some information about the slogan history of the company. It would not be difficult to find that this company emphasize on providing people with fresh and happy feelings when drinking this beverage. The magic efficiency is perhaps not due to the ingredient of cola, but rather the powerful influence of advertisement.

My thoughts about the advertising strategy of coca-cola

I am really impressed about the adverting strategy of the Coca-cola. It is so successful that it has created a concept around world that dringking coca-cola will bring you happiness and youth. It is really fantistic, I think. In some pictures, I noticed that a woman is holing a bottle of coke and she really enjoys drinking coke. These women have something in common. They all look pretty and young. When women consumers see these pictures, I am sure that they will have such feelings that it is coke-cola that makes them become so beautiful and young and beauty and youth are two things that most women dream of achieving. So it is really a good strategy to women consumers.

The most wise aspect I think coca-cola has done is that they do not tell you that drinking coke can keep you happy and young directly. If it were told directly, it would be a completely failure because everyone knows that it is nonsense and thus becomes disgusted about coke. In opposite way, it conveys the information through pictures and films and lets you agree with their ideas gradually. It get his goal through different ways and it has been proved that it really works. Do you think it is more wiser and efficient than some Chinese advertising strategies, such as the disgusting Nao Bai Jin, and Heng Yuan Xiang?

My trip to Coca Cola:The wonderful culture of its own and through the world

Today , we have a trip to Coca Cola , a wonderful world that describes the differences between China and America . It's amazing that Coca Cola has been existing for 125 years . How can it be a successful company like that !

Firstly , what I found the most interesting is that Coca Cola has a totally different appearance compared with the Cola produced in China . I think it's the first thing respects the culture differences between China and America ---- the differences in people's taste . For people lives in current China , the appearance hold a big part of the quality of a product , if a product's appearance isn't so attractive , there might be people who want to buy it , but the amount will decrease a lot . It means that Chinese focus more on refinement , however , Americans focus more on the quality .

Secondly , the big companies all having their own working styles and company cultures also features the Amercian Popular Culture . From my view point , the success of Coca Cola contributes a lot to its own company culture . The staff who introduced Coca Cola to us was full of passioin , and because of this , we could really go into the world of Coca Cola and enjoy ourselves in this megic world . We had a look of all kinds of Cola connected products stored in the Cola Center , and the more interesting , a movie showed the people's attitudes to Cola from the whole world , it seems wonderful that Coca Cola is accepted by the whole world . Althouh their responses to the cola are not the same with others , their preference to Coca Cola is obvious .

And the last , the souvenirs of Cola makes it a unforgettable experience for visitors who have ever been to the World of Coca Cola . This company has produced a working style of its own and get profit from each of its production line .

In a brief , the world of Coca Cola impressed me and let me have a sight of the pop culture of the U.S. and Cola's hometown ---- Atlanta , it's a woderful world !

The advertising practices of Coca-Cola

I’d like to take about the advertising practices of Coca-Cola.Inside the magnificent building of the World of Coca-Cola, there’re numerous pieces of ads hanging on the walls as well as appearing on the screen. After we step into each hall, a vivid presentation introducing history about coca-cola will take place on time. And it also prepares a 4D film concerning coca for us visitors. At last, it’s free for us to enjoy different types of coca, along with all the products of coca-cola company. In my opinion, this part makes us feel coca-cola company is generous and the coca itself is popular around the world. To some extent, it also belongs to a kind of advertisement.From my point of view, the advertising is very successful all over the world. Especially in the US, it stands for hope and happiness. This seems senseless, but in fact every American agrees with this point. If they feel tired or gloomy, just a cup of coca-cola works well, which helps refresh them. We all know that the magical phenomenon results from the advertisement. Because it has persuaded people to believe the coca has an amazing effect since long before. Also, it has made drinking coca a habit for large quantities of people for quite a few years. Some people would rather drink coca than drink water. There’s a fact that although the food all over the world varies from one place to another, coca-cola tastes always the same.All in all, coca-cola really pays through the nose for advertisement. As a result, we can easily arrive at a conclusion that the advertising of Coca-Cola is really perfect!

About the Trip to the World of Coco Cola

Recently, we had a trip to the World of Coco Cola, which left me a deep impression and inspired me of some thoughts.
As we know, the coke is famous all around the world for not only its unique taste but also for the widespread market as well as the great varieties of products. If I want to talk something about the advertising of the World of Coco Cola, the first thing come to my mind would be the mascot, they may not all look normal as a mascot but the interaction between visitors and themselves do let people remember them by heart. The next would be the history, I think to those who drink the coke, the history of the coke must be fascinating, and I believe that is also why people are eager to look around. What come next may be the tasting part telling us the company do have a lot of products and consumers. In a word, the World of Coco Cola is a place all about commerce.
As for the behavior of the people, the people on the way to the facility did not really get my attention, but contrary, the behavior of visitors inside the building did make me feel strange cause it told me that how an icon work. I can remember that some of the people inside got fairly exciting as something like religion, and that made me feel quite comfortable.
To widen our sight, we may found that the hometown of the coke----Atlanta, has become an ocean of the coke, whatever the stuffs sold in the stores or the AD everywhere. The Coco Cola is an icon of American culture, and Atlanta and the World of Coco Cola would be the icon of the icon.

World of Coca-Cola

Today we will take a warm walk down the street to the World of Coca-Cola. If you are one of the students already registered on the blog, please post an original reflection of 100-300 words that addresses one of the following ideas

• Advertising practices of Coca-Cola
• Behavior of Americans on the way to and inside the facility
• The impact of Coca-Cola on Atlanta 

If you are not registered on the blog yet, send an email to me (prorabaugh AT gmail.com) AND post a 50-100 comment on one of your peers' posts. I will open another post tomorrow about the newspaper project and and another about the use of Twitter.